Last updated: 1 August 2026

Online Anchor respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, submit a form, book a strategy call, interact with our advertising, or communicate with us.

1. Who We Are

This website is operated by NYSD Ltd, trading as Online Anchor.

NYSD Ltd is the legal entity responsible for the operation of Online Anchor and for the personal information collected through this website.

For privacy-related questions, you can contact us at:

Email: [email protected]

2. Information We May Collect

We may collect personal information that you provide directly to us, including:

your name;

business name;

email address;

telephone number;

website address;

business type;

services you are interested in;

appointment details;

information submitted through forms;

messages or enquiries you send us; and

other information you voluntarily provide.

We may also automatically collect technical information when you use our website, including:

IP address;

browser and device type;

pages visited;

referring website or advertisement;

approximate location derived from technical data;

date and time of visits;

interactions with website pages;

form and conversion activity; and

advertising or campaign identifiers.

UK GDPR transparency requirements mean organisations should tell people what data they collect, why they use it, how long they keep it and who they share it with.

3. How We Use Your Information

We may use your personal information to:

respond to enquiries;

arrange and manage strategy calls;

assess whether our services are suitable for your business;

provide information about our services;

send booking confirmations and appointment reminders;

follow up after an enquiry or consultation;

provide customer support;

improve our website and services;

measure advertising performance;

understand how visitors use our website;

prevent spam, fraud and misuse;

maintain business records; and

comply with legal obligations.

4. Forms and Lead Submissions

Our website may contain contact forms, qualification forms and lead-generation forms.

When you complete a form, the information you provide may be stored in our customer relationship management system and used to respond to your enquiry.

Submitting a form does not automatically create a contractual relationship with Online Anchor.

We may use form information to assess factors including:

your service area;

business category;

marketing requirements;

available capacity; and

potential eligibility for promotional offers such as our 14-Day Free SEO Trial.

5. GoHighLevel / LeadConnector

We use GoHighLevel and LeadConnector to help operate parts of our website and customer relationship systems.

These services may process information including:

form submissions;

contact information;

appointment information;

email communications;

CRM records;

website interaction data; and

campaign attribution data.

HighLevel describes its customers as controllers of their own customer data while HighLevel may act as a processor when providing its platform services.

6. Appointment Booking

When you book a strategy call or other appointment, we may collect:

your name;

email address;

phone number;

business details;

appointment date and time; and

information relevant to your enquiry.

Appointment information may be processed through GoHighLevel / LeadConnector and may also be synchronised with services such as Google Calendar and Google Meet.

We may send you:

booking confirmations;

meeting links;

appointment reminders;

rescheduling information; and

follow-up messages relating to your appointment.

These operational messages may be sent even where you have not separately opted into general marketing because they are directly connected with your requested appointment.

7. Email Follow-Ups

If you submit an enquiry or book a consultation, we may send reasonable follow-up communications relating to that enquiry.

These may include:

information you requested;

meeting confirmations;

reminders;

follow-up questions;

relevant service information; and

updates relating to your enquiry.

Where communications constitute direct marketing, we will handle them in accordance with applicable UK privacy and electronic marketing rules.

Where applicable, you may unsubscribe from marketing communications at any time.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

Cookies are small files stored on your device. Other technologies, such as tracking pixels, can communicate information about website activity to another server. The ICO treats these types of technologies under the wider rules relating to storage and access technologies.

We may use these technologies for:

Essential Cookies

These are required for core website functionality, security, forms, booking systems and remembering privacy preferences.

Analytics Cookies

These help us understand:

how many people visit the website;

which pages they view;

how they found us;

how visitors use the website; and

how we can improve performance.

Advertising and Attribution Cookies

These may help us understand whether someone visited after seeing or clicking an advertisement and whether they later submitted a form or booked a consultation.

Preference Cookies

These may remember choices you make, including cookie preferences or certain website settings.

Where legally required, non-essential cookies and similar technologies will not be activated until you provide consent. The ICO states that visitors should be told what cookies do and that non-essential cookies generally require agreement.

9. Meta Pixel and Facebook / Instagram Advertising

We may use advertising technologies provided by Meta Platforms, including the Meta Pixel, in connection with advertising on Facebook and Instagram.

These technologies may help us:

measure whether our advertisements generate website visits;

understand which advertisements result in enquiries;

measure conversions such as form submissions or bookings;

improve advertising campaigns;

build or measure audiences; and

attribute leads or enquiries to advertising campaigns.

Information processed may include browser or device information, website activity, advertising identifiers and conversion activity.

Where required, Meta advertising and tracking technologies will only operate after appropriate cookie consent has been provided.

Meta operates under its own privacy terms and may process information independently of Online Anchor.

10. Google Analytics and Google Tools

We may use Google products and services, including tools such as:

Google Analytics;

Google Ads conversion tracking;

Google Tag;

Google Calendar;

Google Meet; and

other Google measurement or business tools.

These services may help us:

understand website usage;

analyse website traffic;

measure advertising conversions;

determine where visitors came from;

manage appointments; and

improve our website and marketing.

Where Google analytics or advertising technologies require consent, they will only be activated after appropriate consent has been provided.

11. Advertising Attribution

We may use information about website visits and conversions to determine which marketing source generated an enquiry.

For example, we may record whether a visitor arrived through:

Facebook;

Instagram;

Google Search;

Google Ads;

another website;

an email campaign; or

another advertising source.

This information may include UTM parameters, click identifiers, referral information and campaign information.

We use this information to measure marketing performance and understand which campaigns generate genuine enquiries.

12. Spam Prevention and Website Security

We may use security and spam-prevention technologies to protect our website and forms.

These technologies may analyse information such as:

IP address;

browser information;

form behaviour;

submission frequency;

email validity;

phone number validity; and

other technical signals.

This information is used to help prevent fraudulent, automated or malicious submissions.

13. Legal Bases for Processing

Depending on the circumstances, we may process personal information under one or more lawful bases, including:

Consent
For example, where you consent to optional advertising or analytics cookies.

Legitimate Interests
For example, responding to business enquiries, improving our services, maintaining security and managing genuine customer relationships.

Contract
Where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legal Obligation
Where we are required to retain or process information to comply with the law.

14. Who We May Share Information With

We may share information with service providers that help us operate our business, including:

GoHighLevel;

LeadConnector;

Google;

Meta Platforms;

website hosting providers;

email providers;

analytics providers;

security and spam-prevention providers;

professional advisers; and

other technology providers necessary to operate our website or services.

We only share information where reasonably necessary for the relevant purpose.

15. International Data Transfers

Some service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will rely on appropriate legal safeguards where required.

The ICO requires privacy information to explain international transfers where applicable.

16. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may vary depending on:

whether you become a client;

whether there is an ongoing enquiry;

legal or accounting requirements;

the nature of our relationship; and

whether continued retention is reasonably necessary for business records.

Information that is no longer required will be deleted or anonymised where appropriate.

17. Your Rights

Depending on the circumstances, you may have rights under UK data protection law including the right to:

request access to your personal information;

request correction of inaccurate information;

request deletion of your information;

restrict certain processing;

object to certain processing;

withdraw consent where processing relies on consent;

request transfer of certain information; and

complain to the Information Commissioner’s Office.

18. Cookie Preferences

You can manage optional cookies through our website cookie banner or cookie settings.

Rejecting optional analytics or advertising cookies should not prevent you from accessing the basic functionality of the website.

Essential technologies necessary for the website to operate may remain active.

19. Third-Party Websites

Our website may link to websites operated by third parties.

We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy information before providing personal data.

20. Changes to This Privacy Policy

We may update this Privacy Policy when:

our website changes;

we add new technology;

we use new advertising platforms;

our data practices change; or

legal requirements change.

The latest version will always be published on this page.

21. Contact Us

For questions about this Privacy Policy or how your personal information is handled, contact:

Online Anchor
Email: [email protected]